Hot Assist - Personal Protection and Lifestyle Program for Ladies

by - 11/01/2015 04:43:00 PM

With crime rates on the rise , I find myself becoming more reluctant to venture outside as incidents such as snatch thefts and robberies happening in urban cities like Johor Baharu,  Klang Valley , Penang. It's easy to feel vulnerable and unsafe because crime can happen anywhere.

Almost every single day you’d see news regarding crime shared on social media. Snatch theft can happen anywhere and to anyone – a pedestrian walking by the roadside, a driver stopping to pump fuel at a petrol station, even a diner happily having her meal at a restaurant.

Here’s an attempted snatch theft in Sunway.

Here’s an incident in Bukit Mertajam, Penang.

Snatch theft in Johor Bahru. 

Here’s an incident in Malacca. 

While rob and run incidents are even happening in busy and upscale neighbourhoods with police beat bases barely 100 meters away. Here’s what happened at The Social along Jalan Telawi 3 in Bangsar Baru recently. 

Even the Malaysian government is expecting it to rise in the near future.
Crime rates could increase over the next two years as the economy slows down, Deputy Home Minister Datuk Nur Jazlan Mohamed said. -  ( )

It’s gotten so bad that even the US Department of State has issued a warning to its citizens in Malaysia:

“There has been a noticeable increase in crime in Kuala Lumpur in 2014, including several reported assaults and robberies, sometimes involving weapons. Petty theft, particularly purse snatching and pickpocketing, and residential burglaries are the most common crimes committed…”

There’s nothing much you can do about it except not going out... but that’s not very practical.

This is a violent incident that happened on 17 October 2015 that’s currently going viral on Facebook. Crime does not only happen by the roadsides.. 

Seorang wanita dihentak ke dinding lif sebelum dirompak oleh dua orang lelaki warga asing.Menurut OrientalDailyNews, katanya kejadian berlaku minggu lepas di sebuah pangsapuri di setapak. Kejadian menyebabkan mangsa mengalami kerosakan serius pada rahang dan gigi patah selepas diheret dan disepak..Sumber: 東方日報 OrientalDailyNews
Posted by Siakap Keli on Thursday, October 22, 2015

Have you noticed how the girl did not want to let go of her bag even after being hit repeatedly? She suffered injuries to her jaw and teeth.

These situations are all too familiar.. but imagine if there was a program to protect you and your belongings, so you can just let go and prevent bodily injury in such a situation knowing that your loss will be covered?

Well here’s some good news for you, because Hot Assist, which is powered by the Card Protection Plan from the United Kingdom has launched a new personal protection and lifestyle program in Malaysia.

Rob & Run Assist is a lifestyle program to protect you in case unfortunate incidents occur,  while giving you great lifestyle benefits such as well!

This program provides immediate assistance for snatch theft and (outdoor) robbery victims. As most ladies have their wallet, car keys, and mobile phone in their bag, when robbed, they will often be left feeling very helpless and lost. With protection by Hot Assist, you need only remember one (1) phone number to call for assistance.

With just one call to 1800-888-HOT (468), Hot Assist will block access to all registered credit and debit cards to prevent their usage, while the Emergency Taxi Service will be dispatched to take the member to the police station, hospital or home.

Hot Assist will also reimburse members for loss of personal belongings, documents and personal effects as well as hospitalization and medical expenses.

Rob & Run Assist is powered by CPP Malaysia Sdn Bhd. MPI Generali Insurans Berhad (14730-X), formerly known as Multi-Purpose Insurans Bhd is the underwriter for Rob & Run Assist.

CPP Group Plc is an international assistance business operating in the UK and overseas within the financial services, telecommunications and travel sector. CPP Group Plc has over 30 years experience, and is currently serving 5.1 million live policies around the world which includes me.(More info on CPP at

Very recently , I was involved in a minor accident caused by oil spills on the road (think: tow truck scam) . I was pretty careful with my belongings, but unfortunately my smart tag still got stolen amidst the chaos. Thankfully, I didn't lose my bag as normally in such a situation I’d need to call up each bank individually to inform them of the loss and get them to cancel my cards.  That takes a while as I have cards from multiple banks. In the time it takes to report the loss, I would be responsible for any charges to my credit card so time is quite critical in such situations.

However, with Hot Assist , all I would have to do was to call up the CPP hotline and they would cancel all the cards for me within minutes. As such, whoever stole or snatched my bag would be unable to use my credit cards. Making a claim is easy, and I would even be reimbursed for my bag .

Apart from the protection, the program will also offer membership benefits in the form of vouchers and discounts from various partners. Currently partnered with Hot Assist is the premier hair salon Shawn Cutler, lifestyle beauty salon ReJeune, and Amante Nail Spa & Body Care, while there will be even more lifestyle and beauty partners joining soon.

Amante Nail Spa & Body Care is giving a pair of FREE treatments at their salons worth RM174.00 each (totalling RM348.00) while ReJeune and Shawn Cutler are both giving members discount vouchers which will save users more than RM1,000.00!

So how much does this lifestyle and protection program cost?

Wait a minute! That’s way less than the value of the vouchers and free services that comes along with the program!

This makes Hot Assist more a lifestyle program that by the way also comes with protection in case of robbery.

So ladies, why not have peace of mind when you’re out and about, and men, why not purchase this for your partner or family to ensure their protection?

For more info or to sign up for Hot Assist, head over to, or click on the picture below .

Stay safe!

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